- 400,000 Kellogg's Rice Krispies Treats were distributed to youth nationwide!
- Samples were distributed hand-to-hand at registration, so that parents of the kids had direct contact with the product.
- Camps ranged in size from very large (30,000-50,000 kids) to fairly small (100-200 kids).
Testimonial:
"Thank you so much for the samples of Kellogg's Rice Krispies Treats. The kids and parents all seemed to be loving the new product!" -Lynne Roche, Grand Forks Park District
- As part of the sampling program, SCF Sports distributed two products: a Camp Rock logo water bottle, along with a Camp Rock logo postcard
- Disney's Camp Rock, featuring the Jonas Brothers, is a movie that is based at a summer camp called "Camp Rock." This camp allows kids to showcase their musical talents. The Jonas Brothers played main roles in the film. After the movie launch, kids were hooked!
- The products were distributed to 100,000 kids at approximately 1,000 locations, including after school programs and some of our bigger sports organizations nationwide.
